We are a culturally-driven platform that documents and brings visibility to stories deeply rooted in culture. Especially brought to the fore for those who are engaged in managing the reins of business & commerce, we discern how culture impacts consumer behaviour with the help of original case studies, compelling interviews, articles & visual documentation.
Editorials
When Marvel & AR Rahman’s collaboration almost went wrong!
“Avengers: Endgame is not just a movie, it’s an emotional journey for fans everywhere in India. An...
“Acceptance, Empowerment, and Inclusion: The Story Behind Cafe Arpan, Mumbai”
[Photo Credit: Brinston & Dylan, Rema Chaudhary] The festive season of love, lights, and...
A Quick Discourse on Ad Design
Design is everywhere. A fluid and dynamic concept, the design is a vital yet very underrated aspe...
Origins of the Profound: Avant-Garde Subculture
The renowned British author and Chrisitan apologist writer, C.S Lewis once said, “The first...
Case Studies
Origins of the Profound: Avant-Garde Subculture
The renowned British author and Chrisitan apologist writer, C.S Lewis once said, “The first demand any art makes upon us is surrender. Start by looking. Look. Listen. Receive. Get yourself out of the way. There’s no good in asking yourself...
When Marvel & AR Rahman’s collaboration almost went wrong!
“Avengers: Endgame is not just a movie, it’s an emotional journey for fans everywhere in India. An original...
A Quick Discourse on Ad Design
Design is everywhere. A fluid and dynamic concept, the design is a vital yet very underrated aspect of branding. It i...
“Acceptance, Empowerment, and Inclusion: The Story Behind Cafe Arpan, Mumbai”
[Photo Credit: Brinston & Dylan, Rema Chaudhary] The festive season of love, lights, and togetherness is here!...
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