Welcome to Neoculturation
neo-culture-ation, is a portmanteau I came across on a warm Sunday noon of 2018 while I was sipping on chai, in my balcony, and admiring the fresh amaltas bloom dangling off the neighbourhood trees. What started as an Instagram photoblog to share my experiences across the city, little did I know that I would find myself captivated in the depths of the beauty it exposed me to. Experiencing the humdrum in the other-worldly corners of Chandni Chowk to travelling to the expansive art district on Lodhi Road, I saw beauty in it’s raw, almost child-like form.
People, expressions, love, life-altering circumstances, the reality – I could see it all. This journey taught me the value of people & relationships, and how stories are truly the heart of everything we have come to know.
It was only 2 years later, amidst a global pandemic, when I decided to work towards amplifying the voices of people, their stories- their choices, behaviour and their ability to express and interact in a gazillion ways. This is how Neoculturation transformed from a photoblog to a platform that analyses aspects of culture. With a journalistic approach accompanied by thought-provoking visual content, we want to turn the spotlight to stories rooted in culture.
With the modern-day consumer becoming more conscious, we see a paradigm shift towards a localised economy. So, how the brands of today are adapting to shifting customer perception & ideologies? Why is the sentiment shifting from aspirational to relatable? We, as a platform, also explore how culture affects business & commerce through a variety of exploratory, original Case Studies on campaigns & communications of homegrown brands.
In a quest to find answers to above and more, I am delighted to have you on this journey with me and my wonderful team.
And we, look forward to your contribution.
Founder & Creative Director
To gauge the impact of culture on business & commerce.
To build a culturally conscious communication ecosystem.
Creative, Responsible, Unbiased, Inclusive & Innovative
meet the team
Founder & Creative Director
A storyteller at heart, Himanshu likes to derive inspiration from people & their stories. Alumni of SSCBS & NIFT Delhi, he overlooks creative treatment of projects, enabling brands to produce original content at scale.
Influenced by & trained in Indian classical music, he believes in beauty of simplicity. Find him exploring the city in his statement summer kurtas!
Having produced some of the biggest events & projects across the country, Deepika makes things happen at Neoculturation. She ensures quality, safeguarding intellectual rights, and timely delivery of projects.
While on one hand she offers the most rational advice, on the other, she is the go-to person for on-set munching & after parties!
A pop-culture genius, Asmita is one of the key decision makers who puts together our editorial & social content. With her precision & experience, she has the ability to find a diamond in the rough.
An avid fashion enthusiast, she has worked with eminent fashion designers equipping them with communication & high-performance brand assets.